Focus on your Outcome….
Every great leader starts by defining the culture of his or her team. The culture is determined by spending time thinking about the vision, mission, and values of the organization. Every leader must make time to do this! The first step is writing down your vision statement.
The Vision Statement is the “Strategic Intent” of the business owner or senior management – it should be considered the ultimate goal. It captures the essence of success, is stable over time and is deeply motivating to the organization at all levels. It should be over the horizon, and many years out. Your vision statement should have a higher purpose and be a massive challenge
The right Vision and Mission when combined are so powerful that they can literally jumpstart the future of an organization. Creating a laser-like focus and calling forth energies, talents and resources makes great things happen.
But taking your vision and writing it down to create your vision statement is not enough. Now comes your mission statement, or the roadmap that shows how you will achieve your vision. Armed with you vision and mission statements, next you must identify what sets you apart from all others who do what you do. This becomes your unique selling proposition or your articulated sales argument. It defines why your prospects should buy from you, rather than your competitors.
So start with your vision statement now!
To learn more about how to develop your vision statement, achieve greater structure and success in your business and achieve your goals, contact John Layzell Today (Click Here) or call 305-899-9963 for a complimentary coaching session.
“I absolutely believe that people, unless coached, never reach their maximum capabilities.”
Bob Nardelli, CEO of Home Depot, FORTUNE MAGAZINE
Nobody gets to the Olympics without a coach!
