How much money are you spending on marketing? How much of that is actually reaching prospective clients?
Traditional advertisements are losing their edge in today’s society. Consumers are changing; the “interruption” marketing that we are familiar with just doesn’t reach people like it once did. Before, people sat through commercials and watched the previews at the movies, now people fast forward through the ads and are distracted by their phones at all times. But how do you move past all of the distractions and get to the modern consumer?
Firstly, you need to identify him. Then, you need to identify WITH him. For example, in the 80’s and 90’s most 50 year olds were planning for retirement or focusing on their grandchildren. Today, people are more active, doing more, and staying younger. So, advertising has to change with the audience.
This concept moves beyond one age group. The entire population has changed, therefore so must your marketing.
Most young people today consider themselves much older and mature. And since everything has become digital, you must reach your audience with the kind of media they are most receptive to.
Marketing today is all about interaction. You need to be engaged from your first contact to your final sale. You have to meet your customer’s needs, and that takes more than just getting their attention. Your marketing should go directly to your audience and be interactive. You have to test and measure what works for you and what is the most effective strategy.
Consumers are always changing and you must change with them to keep up. Above all, talk to your customers and see what works best for each of them individually.
If you would like further information or you have any questions about this blog give me a call at 305-899-9963 or email me at johnlayzell@actioncoach.com and we’ll make it happen.
Coach John
“Living beyond the ordinary”
