Author Archives: John Layzell

14 Steps to Live Positively

It is proven that positivity does more than just reflect a successful and happy life, making an effort to be positive produces success and happiness. Positivity includes emotions like love, joy, amusement, gratitude, serenity, interest, inspiration, awe, and connection.  It gives you the attitudes that lead to open minds, open hearts, and relaxation. Below are [...]

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Making the Best First Impression

You never get a second chance to make a first impression; that’s a fact. The first few moments of meeting a person are critical. In such a short amount of time, how can you be sure others are leaving with the correct assessment of you? How can you improve your chances of making a great [...]

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How Do You Go About Buying Customers?

Ludicrous! Buying customers?! Absolutely absurd!  Begging for customers, pleading potential clients, trying to lead unsuspecting customers in the door… How do you bring new customers into your business? Have you ever just published an ad? On the radio, on TV, in a newspaper or a flyer, hoping that somehow it would magically bring new customers [...]

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Top Tips to Improve Your Networking

Many business owners I meet complain that, although they attend networking events, they don’t actually get any business through them and ask if it’s still worth doing, considering there are lots of other things they could be spending their time on instead. Clearly, networking isn’t an appropriate marketing tool for all businesses, but for many [...]

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How to Increase Your Sales Conversion

A great way to increase your sales conversion is to find out what is really going on in your business by mystery shopping the business by posing as a potential prospect and then providing a summary of the experience. The object is to portray a reasonable prospect with a real world need. Given what I [...]

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Understanding Break Even Sales

It is essential for you to understand the flow of money in, through, and out of your business.  For some businesses, this can even be a daily issue.  Positive cashflow (more money coming in than going out) is essential to keep the business going. So how do you keep more money coming in vs. going [...]

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Why to retain Employees – or not?

Many business owners or managers I meet invariably tell me they have challenges retaining their team. They worry about having a high employee turnover rate and all the problems it brings such as constantly training, constant recruitment and constantly supervising the new people. Let’s see what would happen if you don’t have to do those [...]

Posted in Team Building | Tagged , , , , | 2 Comments

Business Finances – Love Your Numbers

In business, and in your personal life for that matter, bottom-line is, you must know your numbers. However, don’t let numbers be scary or repel you. Even though the mindset that many of us grew up with was “numbers are no fun”, “numbers are hard”, “dry”, “not creative” … whatever the misconception you created about [...]

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