Business Coach John Layzell's Blog

Creating your Vision Statement

Focus on your Outcome….

Every great leader starts by defining the culture of his or her team. The culture is determined by spending time thinking about the vision, mission, and values of the organization. Every leader must make time to do this! The first step is writing down your vision statement.

The Vision Statement is the “Strategic Intent” of the business owner or senior management – it should be considered the ultimate goal. It captures the essence of success, is stable over time and is deeply motivating to the organization at all levels. It should be over the horizon, and many years out. Your vision statement should have a higher purpose and be a massive challenge

The right Vision and Mission when combined are so powerful that they can literally jumpstart the future of an organization. Creating a laser-like focus and calling forth energies, talents and resources makes great things happen.

But taking your vision and writing it down to create your vision statement is not enough. Now comes your mission statement, or the roadmap that shows how you will achieve your vision. Armed with you vision and mission statements, next you must identify what sets you apart from all others who do what you do. This becomes your unique selling proposition or your articulated sales argument. It defines why your prospects should buy from you, rather than your competitors.

So start with your vision statement now!

To learn more about how to develop your vision statement, achieve greater structure and success in your business and achieve your goals, contact John Layzell Today (Click Here) or call 305-899-9963 for a complimentary coaching session.

“I absolutely believe that people, unless coached, never reach their maximum capabilities.”
Bob Nardelli, CEO of Home Depot, FORTUNE MAGAZINE

Nobody gets to the Olympics without a coach!

Posted in Business Planning | Leave a comment

Time: Worst Practice: Management by Crisis

Management by crisis is a phrase used to describe the common problem of allowing unexpected events, interruptions, problems, or emergencies to dictate your priorities and actions.

Effective crisis management is such an important skill to have and of course, use; it is an essential skill of effective time managers because unexpected things do happen in every business, every day. Sometimes we do need to react quickly to a crisis and contain it before it does more damage. The problem comes when crisis management becomes the routine rather than the exception. If you spend more of your time putting out fires than doing your work, you are managing by crisis.

When crisis management becomes the routine, it can easily lead to what Stephen Covey refers to as “Urgency Addiction.” People that are addicted to urgency enjoy putting out fires, they like stepping in and solving problems, and their bosses often reward them for doing so. They have no incentive to avoid or prevent the fires because they get a payoff every time they put one out.

To eliminate the worst practice of management by crisis you need to take two important steps.

  1. First, you must distinguish between a real crisis — which is something important that requires your immediate attention — and other lesser problems, events, or interruptions that do not qualify as a true crisis.
  2. The second key step is to realize that when crisis management becomes the routine rather than the exception, it’s usually pointing to a more fundamental problem that needs to be solved. There is an old Chinese proverb that says: “The superior doctor prevents sickness. The mediocre doctor attends to impending sickness. The inferior doctor treats sickness.” Don’t just treat the symptoms of the latest crisis, cure the underlying disease and prevent it from recurring.

Our clients are constantly amazed at how often a simple awareness of how much time in their day (their life) is being lost to ‘Management by Crisis’ One of the first areas you will work with together with a coach is in taking back control of your time.

Take Time (Author Unknown)

Take time to think – thoughts are the source of power.
Take time to play – play is the secret of perpetual youth.
Take time to read – reading is the fountain of wisdom.
Take time to pray – prayer can be a rock of strength in time of trouble.
Take time to love – loving is what makes living worthwhile.
Take time to be friendly – friendships give life a delicious flavor.
Take time to laugh – laughter is the music of the soul.
Take time to give – any day of the year is too short for selfishness.
Take time to dream – dreams show you what is possible.
Take time to work – work is the price of success.
Take time to do your work well – pride in your work, no matter what it is, nourishes the mind and the spirit.
Take time to show appreciation – thanks is the frosting on the cake of life.

To learn more about how a business coach will help you take back control of your time and achieve your goals, contact John Layzell Today (Click Here) or call 305-899-9963 for a complimentary coaching session.

“I absolutely believe that people, unless coached, never reach their maximum capabilities.” Bob Nardelli, CEO of Home Depot, FORTUNE MAGAZINE -

Nobody gets to the Olympics without a coach!

Posted in Time Management | Leave a comment

Leading from a Distance

The days of going to work and seeing everyone you work with are gone forever. The ways we “see” one another, communicate, build teams, establish trust, collaborate, and achieve results have all changed. Separation brings a whole new set of issues
and problems. And leaders must adapt by bridging the gaps that occur when people
work apart from one another.

Look around – there are signs everywhere of the need to change with changing times
and ways of leading. Increases in mergers, expanding global operations, decreased
travel budgets, and worker demands are propelling many organizations into geographically dispersed environments.
And this means you need to build bridges – and close gaps – to connect people in the
virtual world. The three key bridges you must build are:

  • Trust
  • Communication
  • Performance

The skills to lead virtually are needed for many different situations. Whether you’re responsible for a small team with some or all members remote or you manage a large group with multiple teams operating at various levels of remote work, you’re leading from a distance. In a nutshell, you must now “talk” with people, motivate and coach, provide feedback, and offer support – all without the “comfort zone” of face-to-face communication. Learning how to “connect” with people remotely and get results from a distance is your key to virtual leadership success.

For more information on growing your business and how Business Coaching in South Florida will work for you, contact John at johnlayzell@actioncoach.com or 305-899-9963 for a complimentary coaching session or diagnostic of your business.

Posted in Team Building | Leave a comment

Personal Growth: How Can We Feel Successful in Our Lives?

Perhaps the most important realization that an individual can make in their quest for personal growth is that there is no single formula that defines the path to personal success. We all have different goals and priorities, which means that different activities and attitudes will make us feel good about ourselves. We also have different natural strengths and weaknesses that are a part of our inherent personality type. How then, as individuals, can we feel successful in our lives?

Understand What is Important to You.

Each personality type has a different idea of what it means to be successful. Self-knowledge is one common goal that will help everyone achieve personal success. We all have important role-models and influencers in our lives that may have basic values that are quite different from our own. Sometimes one does not have the ability to realize their potential personal growth. Perhaps growing up they were protected by parents, siblings, spouses, even peers. Perhaps they would never have the realization. Defining moments in one’s life could be the door that opens the realization of personal growth such as marriage, birth of a child, loss of a loved one, loss of employment or gainful employment. All of these events in our life offer personal growth. Pivotal people in our lives is another area that opens the door to personal growth such as mentoring or having a coach in our life that enables us to do the things we want to do, dreamed of doing or helped us overcome fear of doing.

Stepping out of your comfort zone while improving your self-knowledge and realizing your true goals can be very liberating. This is instrumental to opening the door to personal growth.

Strive for Balance

Most people will experience times in their lives during which they are stressed to the point of serious imbalance. As you can see, balance and success are relative and the key to Personal Growth.

So how do we go about realizing what is truly important to us? How do we become balanced? How do we open that magical door that will show us the way to personal growth and success? An awareness and acceptance of the fact that one personality function may be more effective than another function in a given situation will help you to understand the relevance of personal growth to your life. Personal growth is an individuation, which is essentially the conscious realization of your true self, beyond the ego, that is presented by your conscious self. Our efforts to help people develop themselves is essentially the effort to help them to realize that their personal perspectives and conscious ideas are only a small part of who they are and that the more they try to develop and defend this superficial “self”, the further they get away from their true self. This realization helps a psyche in many concrete ways and is also a positive step towards promoting a psyche that is open to the process of individuation.

To learn more about how moving out of your comfort, or familiarity, zone and the impact this will have on your business and life, and how Business Coaching in South Florida will work for you, contact John at johnlayzell@actioncoach.com or 305-899-9963 for a complimentary coaching session or diagnostic of your business.

John Layzell
Business Coaching in South Florida

Posted in Personal Growth | 6 Comments

Teambuilding – How to Get Your Employees to Do What You Want

So how do they teach Shamu to jump out of the water to the delight of the fans? If you have read Whale Done , by Ken Blanchard et al, you’d know that you can’t use a choker collar or negative reinforcement to get a killer whale to do anything. Is that kind of like your TEAM members? The ones that can’t get in at the beginning of the day and leave at the stroke of 5 p.m. ?

One of my South Florida business clients had the same experience. No matter how many different office staff she hired, no matter how many sales people she hired, the same thing happened. They came, they underachieved, and either she fired them or they quit.

It quickly became apparent that there was one common denominator, my client. As I observed her, it became apparent that she only interacted with the staff when they did something wrong. The staff dreaded my client. When she was out of town on a trip, things seemed to get done. When she was in the office, there seemed to be constant strife. It seemed that every coaching call started with a complaint about this employee or that employee. Many of the things that concerned my client had nothing to do with the mission of the company. They were petty things.

I started asking my client “so what?” As she heard me constantly asking her “so what?” she got the idea that she was focused on the wrong thing. When she wanted to fire someone I asked her what the cost was, and what was the return on this investment. Slowly it appears that the environment is changing. We are now focused on figuring out what the staff is doing well. Our focus now is on finding the staff doing something well. In addition we ignore the “bad” behavior. If people come in late (a pet peeve of my client) we ignore it. When they come in on time we thank them for being there to give us the best opportunity to have a productive day.

Like whales, people respond to the reinforcement that they get. If they know that the boss will pay attention when they step out of line, they’ll step out of line to get attention. Now I can hear you thinking, that’s fine for children, but this is my business, I shouldn’t have to be the parent at work. As the business owner you have as much responsibility to lead your team as you do to lead your family. The use of positive reinforcement at home, in school, and in business, will make you happier with the results that you get in each environment.

Likes attract. In nature positive energy gravitates to positive energy. If you create positive energy in your business it will be more difficult for your team members to be negative. If you greet team members with a positive message when they start their day it will create positive energy in the office. This will make the workplace both more pleasant and more productive. The next time you get ready to “lower the boom” on someone, ask yourself why? What is the real impact of your negative energy? What will you get back? If you choose to fire them, isn’t that a reflection on your ability to hire the right people?

For more pointers on how to improve the effectiveness of your TEAM, and how Business Coaching in South Florida will work for you, contact John at johnlayzell@actioncoach.com or 305-899-9963 for a complimentary coaching session or diagnostic of your business.

John Layzell
Business Coaching in South Florida

  • Hire the right people
  • Motivate people
  • Create a TEAM environment where Together Everyone Achieves More.
Posted in Team Building | Leave a comment

How to Solve the “Too Many Clients – Not Enough Money” Challenge

Pareto’s principle states that 80% of your business comes from 20% of your clients. The other 80% of your clients are probably costing you money…it doesn’t matter what business you’re in. All business owners can normally reel off names of clients who consistently complain about how long you take, how much you charge, want to return goods because they ordered the wrong ‘widget’, then take months to pay. Sound familiar?

Many South Florida business owners tell us, “it’s hard to get good clients.” It’s not hard, it’s just that nobody ever taught you how to attract the right type. After all, how many hours do YOU spend a year learning about technical or product issues? Now how many hours do you spend learning about better selling and marketing? If it’s not about half/half, you’ll probably find your potential for success limited by your ‘personal exertion’ and that your ‘creativity’ is copying ideas your competitors come up with.

Here’s how you can progress down the path to attracting better clients…

Define Your Clients …

The definition of your clients involves working out what makes a client profitable and at what point they become a cost to your business. Many businesses put up with clients that consistently pay late, change their minds or appointments, expect miracles in terms of timing, insist and haggle over discounts, and are just downright stressful to work with. It should be a privilege to do business with you, not a right. Clients that are not profitable should be ‘fired’ or at least discouraged from using your service or buying your product. The first step to doing this is to define at what point a client stops being profitable.

Firstly, your clients can be classed from A to D, with A’s and B’s being profitable and C’s & D’s being a cost. Start by looking at your most profitable and ideal clients, what do they do, what characteristics do they have? Then look at your worst clients and list their typical traits. As a rule of thumb, you should end up with about 20% of your client base being ‘A’ grade, about 30% being ‘B’, 30% being ‘C’ and 20% being ‘D’ grade.

Once your clients have been defined into four classes, the As & Bs should receive a letter of appreciation telling them they are your best clients and encouraging their custom. It will make all the difference. The Cs & Ds should be sent a letter explaining the situation, and encouraging them to become A and B clients by making it clear what you expect from them in return for your products or services. If there is no change from a C or D client after a couple more contacts, you should cease doing business with them; refer them to your competition! They are costing you money!

Your first step is to develop a 90 Day Business Plan, and defining your clients is an integral part of this plan.

To learn more about how to develop a 90 Day Business Plan and how South Florida Business Coaching will work for you, contact John Layzell at johnlayzell@actioncoach.com or 305-899-9963.

John Layzell
South Florida Business Coaching

Posted in Money & Finances | Leave a comment

Team Building – 10 Easy Steps

Organizations spend a lot of money, time and effort trying to improve team productivity. Symptoms of low synergy within groups are:

  • Incompatible Visions of the future.
  • Unclear understanding of the Mission.
  • Unproductive Meetings.
  • Team members having a dominant participation style.
  • Disagreements are discussed privately.
  • Decisions are made by a minority.
  • No feeling of transparency or trust.
  • Confusion about tasks.
  • No regular self-assessment.

To confront such challenges, organizations must develop a special mixture of teamwork and culture, emphasizing the following keys to create synergy:

  1. Share a Vision: teams should develop their own detailed vision about how the future should look and what role they will play.
  2. Demand participation: Synergy is based on the premise that failure to participate is unacceptable.
  3. Share information: a frequent impediment to synergy is that not all team members know all the options available to the group. This comes from information not being properly generated and reported, or by organizational habits that limit information to a small group of people.
  4. Clarify Concepts: once the information is available, it is necessary to agree on it’s meaning, to contextualize it and transform it into knowledge, understanding and cohesiveness of minds.
  5. Focus Meetings:set basic rules for managing meetings:
    • Be punctual.
    • Use Agendas.
    • Prepare subjects.
    • Avoid digressions.
    • Turn Off Cellular Phones.
    • If using a Laptop PC, do not do unrelated work
    • No interruptions by external people.
    • Avoid private chats.
    • Distribute a Report describing decisions and assigned tasks.
  6. Benefit from Diversity: the most diverse team can have the highest potential for synergy. Differences, if properly handled, trigger outstanding achievements.
  7. Design Agreement Methodologies: always draw attention to the collective purpose and goals that brought the team together in the first place. Use techniques to facilitate agreement among participants, resulting in a “win-win” outcome.
  8. Deliver the decisions made by the team: ensure they are implemented. Instruments like SWOT analysis, action plans, Gantt flowcharts, etc. will help with monitoring and driving work activities.
  9. Implement self-monitoring processes: both for the progress on the work schedules and the attaining of milestones along the way.
  10. Ride the horse! Enjoy the journey as well as the destination. The group must celebrate victory, enjoy accomplishments and express gratitude for the contributions of all team members.

To find out more about team building and how Business Coaching in South Florida will work for you, contact John at johnlayzell@actioncoach.com or 305-899-9963 for a complimentary coaching session or diagnostic of your business.

John Layzell
Business Coaching in South Florida

Posted in Team Building | Leave a comment

Rewarding Your Employees

Mary Kay Ash, founder of Mary Kay Cosmetics, said, “There are two things people want more than sex and money…recognition and praise.” Time and time again the one motivating factor that production and is at the top of most employee lists is appreciation for a job well done. It is requested more than the green stuff, money. Particularly for lower paid employees.

Why don’t more owners, managers and employees give appreciation? Some people state they don’t know how to give it. Others say they don’t know what to give. Still others say they are too busy to give or show appreciation.

This is one of the biggest sins of owners, being too busy to give appreciation for a good job well done. Remember what the old oil filter commercials used to say, “You can pay me now or you can pay me later.” Well, that is what giving appreciation is about. You can invest in your employees now and “pay” them with sincere appreciation and achieve even better performance. Or you will “pay” later when you see your team’s performance sink, overall morale decrease, and costly team turnover.

The following are five tips to giving sincere appreciate that will motivate your team to soar to higher levels and achieve more:

1. Be Specific

In order to get the same behavior or action again you need to let the employee know exactly what action(s) you are appreciating. For example, the typical attempt at appreciate sounds like this:

Owner: “Bob, you did a great job earlier today. Keep up the good work!”

Bob: “Thanks” (Bob is thinking what is he complimenting me on?)

The correct way:

Owner: “Bob you did a great job on the report earlier today. I can see you invested a lot of time on the report by the detail you put in it. I really appreciate you effort. Thank you.”

Bob: “I appreciate you noticed the time a put into the report . Thanks!” (Bob is thinking that the owner really did read it and appreciates his effort. I will be glad to do it again.)

As you can see the employee has a clear understanding of what action the owner is showing appreciated for and he is motivated to take on the project again.

2. Be Timely

Make sure you show appreciation as soon as possible to the action you appreciate. The further the distant in time between the appreciation and the action the less impact it will have to motivate the employee.

Owner: Bob, the report you submitted six month ago was great. Keep up the good work. Thanks!”

Bob: “Thanks, I think. What report are you taking about?”

Always find time to show appreciate in a timely manner. Even if you need to drop something else take time to appreciate your employees.

3. Be Fair

One of the key concerns of team members is that when appreciation is shown, it doesn’t seem fair. The biggest culprit of this is the dreaded “Employee of the Month” board. Many times when you ask the “Employee of the Month” what did you do to earn it they say, “I don’t know.” I have one action you must take when giving appreciation…be consistent!

  • First, clearly state the rules for appreciation so that everyone understands how appreciate is earned.
  • Second, be consistent when showing appreciation. If one employee does a favorable action and you show appreciation and another employee does the same or similar action and you don’t show appreciation you have just sewn the seeds of bad morale and feelings of favoritism.
  • Third, always try to catch your employees “doing something right”, rather than “doing something wrong.” Once you achieve this mindset you will always find the good and increase morale and productivity within your team and organization.
  • Fourth, be pure in your appreciation. If you to show appreciation, don’t muddle it with other communication. In other words, don’t s how appreciation for one action and then start discussing a potential corrective action for another action. Avoid the word BUT! “You did a fantastic job this morning, (wait for it…. here it comes…) BUT….. This sends mixed signals that say to the receiver of this communication, “I don’t want any appreciation because there is always something bad attached to it.” Keep it pure!

4. Be Public, if Possible

Appreciation is not something you hide. It works best when done publicly. Show you appreciation in a public way in meetings, in front of team members, and management. The funny thing is that once you get in the habit of doing this many of your team members will increase the activity they need to take to also earn this public appreciation. Always appreciate in public, and discipline in private.

5. Be Relational

When I ask team members, “Why do you come to work everyday?,” I usually get “to get paid” as the first ans wer. Then as we discuss it further it always comes down to “I feel like I make a difference” as the main answer.
You see, in most cases the reason why employees decide to climb out of bed in the morning, their toes touch the floor, and they decide to drive to work is that they feel that they make a difference where they work.

Relate the action done with how if affects the team, department and organization. Let’s go back to our earlier examples to complete the appreciate process:

Owner: “Bob you did a great job on the report for the new employee recognition system earlier today. I can see you invested a lot of time to do the research so that we have the necessary information to request the employee recognition system. Bob, we appreciate your efforts because the new employee recognition system will make our team more productive so that the department will achieve its goals and the company will be profitable this year. Bottom line, bigger bonuses for everyone. I look forward to seeing your high level of work in the future. Thank you.”

Bob: “Thanks. I appreciate making a difference. Please let me know whatever I can do to help the team.”

As you can see, Bob has a clear sense of achievement and where he fits in the company. Also, the owner encouraged Bob to do the same behavior soon by saying “I look forward to seeing your high level of work in the future.” And the owner ended with a sincere “thank you.”

These are five simple tips that will motivate your employees to achieve more with a minimum amount of efforts. Starting today, apply these techniques and you will see a world of difference in your team, department, and organization. Remember, “pay” yourself with the rewards now or “pay” yourself with a low performing team later.

To learn more about building a winning team in your organization and how South Florida Business Coaching will work for you, contact John Layzell at johnlayzell@actioncoach.com or 305-899-9963.

John Layzell
South Florida Business Coaching

Posted in Team Building | Leave a comment

Quiz – Are You Being Paid Less than Your Employees?

Here is an easy calculation to work out how you value an hour of your time… and if that value is less than what you pay your top employee!

Work out the number of hours you work each week… This includes time at home you spend doing administration and other tasks associated with the business other than basic contact time.
Now take the figure that you pay yourself each year as a salary….
Divide your salary by 52 and then by the number of hours in question one…
Just for fun here is an example:

Say you work 65 hours a week (which isn’t rare for a business owner right?) and you pay yourself $40,000 a year…

$40,000/52 = $769.23 a week/65 = $11.83

So your time is valued a little under $12 an hour! And what do you pay your top employee? Even worse if you work around 80 hours (again not rare for a business owner) that figure goes down to around $9.61 an hour!

So is that $12 an hour what you got into business for in the first place? Perhaps you are lucky and this figure is a lot higher for you… Or perhaps not so lucky and it is even lower. What would it mean to you to not only increase this figure but also have a lot more time doing the things you really enjoy? Like spending time with family or taking that holiday you have been dreaming about… Or being able to afford that holiday!

If you do the calculations and think your time is worth more than that, then do something about it… learn how Business Coaching in South Florida will work for you, contact John at johnlayzell@actioncoach.com or 305-899-9963 for a complimentary coaching session or diagnostic of your business.

Remember:  In this life…you can always make more money but you can’t have more time!

Posted in Money & Finances | Leave a comment

SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company – online and/or offline – it is useful to complete an analysis that takes into account not only your own business, but your competitor’s businesses and the current business environment as well. A SWOT is one such analysis.

Completing a SWOT analysis helps you identify ways to minimize the affect of weaknesses in your business while maximizing your strengths. Ideally, you will match your strengths against market opportunities that result from your competitors’ weaknesses or voids.

Basic SWOT

You can develop a basic SWOT analysis in a brainstorming session with team members in your business, or by yourself if you are a one-person shop. To begin a basic SWOT analysis create a four-cell grid or four lists, one for each SWOT component:

| Strengths | Weaknesses | Opportunities | Threats |

Then, begin filling in the lists.

  • Strengths - Think about what you and your business does well. What makes you stand out from your competitors? What advantages do you have over other businesses?
  • Weaknesses - List the areas that are a struggle. What do your customers complain about? What are the unmet needs of your sales force?
  • Opportunities - Try to uncover areas where your strengths are not being fully utilized. Are there emerging trends that fit with your company’s strengths? Is there a product/service area that you could do well in but are not yet competing?
  • Threats - Look both inside and outside of your company for things that could damage your business. Internally, do you have financial, development, or other problems? Externally, are your competitors becoming stronger, are there emerging trends that amplify one of your weaknesses, or do you see other threats to your company’s success? The current economy?

Advanced SWOT

A more in-depth SWOT analysis can help you better understand your company’s competitive situation. One way to improve upon the basic SWOT is to include more detailed competitor information in the analysis. Note Internet-related activities such as trade organization participation, search engine inclusion, and outside links to the sites. This will better help you spot opportunities for and threats to your company.

You can also take a closer look at the business environment. Often, opportunities arise as a result of a changing business environment. Some examples are:

  • A new trend develops for which demand outstrips the supply of quality options. Early on, the trend toward healthy eating coupled with an insistence on good-tasting food produced a shortage of acceptable natural food alternatives, for example.
  • A customer segment is becoming more predominant, but their specific needs are not being fully met by your competitors. The U.S. Hispanic population experienced this phenomenon in the late 1990’s and early 2000’s.
  • A customer, competitor, or supplier goes out of business or merges with another company. With the demise of many pure-play “dot coms”, examples of this abound. As each went out of business, opportunities arise to gain the defunct business’ customers.

You can also enhance a SWOT analysis through surveys. You can learn more about your own as well as competitor’s sites and businesses. Areas you can research include 1) customer awareness, interest, trial, and usage levels, 2) brand, site, and/or company image, 3) importance of different site or product attributes to your customers, and 4) product and/or site performance.

Whether using a basic or more advanced approach to SWOT analysis, you are sure to come away with new found insights. Use these to increase your company’s effectiveness and as input into your business or marketing plan.

For help on conducting your own SWOT analysis and to learn how Business Coaching in South Florida will work for you, contact John at johnlayzell@actioncoach.com or 305-899-9963 for a complimentary coaching session or diagnostic of your business.

Posted in Business Planning | Leave a comment
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