Customer Service

Delivering the best possible service

Having a great product or service, and providing that great product or service consistently are the reasons why customers return. There is something that sets those businesses apart from the competition. Think about the businesses you frequent- you like the product they offer and they deliver the service you need and expect. How often do [...]

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Growing the profit in your small business

Have you ever wondered why some businesses succeed and others don’t? Over 80% of all small businesses don’t make it past the first five years of operation. And of the survivors, only 20% make it to year ten.  When you do the math, you’ll see that only 4% of small businesses that start today will [...]

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Listen to your customers and make it count

It is so easy to get distracted by the everyday activities of running a business.  Does it sometimes seem to you like there is an endless list of things that require your immediate attention?  How many of them are urgent vs. important?  How do you determine which is which? Getting swept up in these tasks [...]

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Do you know what’s making you money?

Are you taking on too much? Meaning, is your business trying to do much? Often, small businesses try to do more and offer too much to too many people. At the beginning, these small businesses are successful, they have more customers, they make more money and they grow, but during this process they begin to [...]

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Helping your Customers find what’s best

When someone comes into your business asking only about price, it is very likely that they aren’t exactly sure of what they want. They may not know what make or model or size or color simply because they don’t really know the product, so they ask for something they do know, price. They often just [...]

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Creating Raving Fans

If you’ve read my previous article on The Ladder of Customer Loyalty, you’ll know that the top rung of your seven types of prospect/customer interactions is your Raving Fans. The most valuable asset to your business is your raving fans. They are so much better than sales representatives because of their credibility. To make this [...]

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The Ladder of Customer Loyalty

The Ladder of Customer Loyalty starts on the bottom rung with Suspects.  A suspect is anybody in your target market. You don’t know them, and they may not know you. On the next rung up are prospects.  A Prospect is someone who has taken action (walked in, called, e-mailed, etc.) , and you have their [...]

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Top 10 Tips to Building Loyal Customers

The key to customer loyalty is frequent, positive, and unique interaction with your customers. This ensures that when they need your service or product that you are fresh in their mind. Not many people use these personal techniques, so by doing so you immediately stand out from your competitors. The following are ten things you [...]

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Keeping Your Customers

How well are you keeping your existing clients in these turbulent and challenging economic times? Are you using organization and communication as effectively as possible to maintain a thriving business? It is essential to keep as many clients as possible, if not for any other reason than to save money! It is six times easier [...]

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Strengthening Sales in your Business

If you didn’t make any profit, would you be able to stay in business? You may be selling the greatest new product anyone has seen, but if there are no one is buying, the most important factor of your business is neglected; your profits.   It is a common misconception that successful people are born [...]

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