Top 10 Tips to Building Loyal Customers

The key to customer loyalty is frequent, positive, and unique interaction with your customers. This ensures that when they need your service or product that you are fresh in their mind.

Not many people use these personal techniques, so by doing so you immediately stand out from your competitors. The following are ten things you can do to make sure you are always the first business your customers think of.

  1. Send thank you notes: when is the last time you received a thank you note? A handwritten “thank you for your business” sends a very powerful and sincere message.  In this age of e-mails and text messages, an old fashioned handwritten note sets you apart.
  2. Show gratitude even when you don’t get the sale: You want to stay at the top of the customer’s mind, and by having the final word you will be memorable. Also, if whomever they did end up choosing for the job drops the ball, then you will be the first person they think of when they need a backup. Going the extra mile makes an impact on that relationship in a positive way.
  3. Follow up: Everything you do needs to be followed up somehow with a phone call, a note, a meeting. Always assume the customer needs something else regarding your product or service, so contact should be kept.
  4. Give them notice: If something is going to be updated or you’re making a change in your business, let your clients know. You need to continue to educate your customers on your new products and services. Do this not only to keep them informed on what new options they have for your products, but also to make them feel special and “in-the-know.” You want them to have a sort of invitation before it’s released to the public.
  5. Product and/or service focus: Even if there are no new products or services coming out in the near future, you and your customers benefit from a product/service  focus. Remind them what great products/services  you have and that you are there for them when they need you.
  6. Birthday greetings: A personal “happy birthday” is a great way to show that your customer is on your mind. And while this may seem like time consuming task, it is well worth it.
  7. Company anniversary: Send a card, cake, or gift to the company and its employees to congratulate them on yet another successful year in business. This attentiveness proves they are important to you.
  8. Product/Service purchase anniversary: Keep in touch with your customers after they purchase a product/service from you after 6 and 12 months. Discuss warranty and offer to check the product for them to make sure it is still working properly. This is a good opportunity to let them know they can purchase an extended warranty.
  9. Your company’s anniversary: A company usually holds a sale when it comes time for their anniversary, so you should let your customer know of that, but you should also take that time to thank them for their business. Without your customers you wouldn’t be celebrating any company birthdays.
  10. Include an unexpected gift: when you send your product to a customer a small, unexpected gift is a very pleasant surprise. The next time it comes to order, the customer will think of you in a very positive light.


By adding just a few small, personal touches to your interactions with your customers makes you memorable and makes them loyal.


If you would like further information or you have any questions about this subject give me a call at 305-899-9963 or email me at [email protected] and we’ll make it happen.

Coach John
“Living beyond the ordinary”

This entry was posted in Customer Service, Growing Your Business, Money & Finances, Personal Growth and tagged , , , . Bookmark the permalink. Both comments and trackbacks are currently closed.
  • Contact John Layzell

    [contact-form-7 id="66" title="Newsletter"]
  • Are You Coachable

    Do You Run Your Business