Business Planning

5 ways to improve your marketing strategy

If I asked you what you need most in your business, would you say more customers? And is that really true? Yes! Of course all businesses could do with more customers, but to gain them you need an effective marketing plan. But can you create that new marketing plan? All it really takes is some […]

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Accumulate more cash

If you properly manage your money and do just a few things in advance, you will have more cash on hand, more often. Just by doing these few simple things… Create a cashflow budget, with just a simple spreadsheet to manage in-flows and out-flows of real “cash” on a daily or monthly basis. A real […]

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Systemize the routine, humanize the exception

Are you finding it difficult to grow your business and to give your staff new responsibilities? You can only do so much by yourself until you’re completely burnt out. If you only think of how to do things, you’re going to be doing it by yourself forever. If every new employee has to be trained […]

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Committing to your success

Where does your commitment to your business lie? You are either committed to making the work you do easier, or blaming others, making excuses why things can’t be done, or simply living in denial. The truth is that if you want incredible results in your business and your life, you have to take ownership. Only […]

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Communicating powerful common goals

Being a leader is more than just trying to encourage your team to do their best. It is much more powerful to unite your people around one common goal. Who are “your people?”  “Your people” means more than just your internal team.  It also includes your customers, vendors, strategic alliances, friends and family.  You will be surprised how […]

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Leading your team to success

Exploring the source of leadership in a business is a great way to start looking into what needs to be improved. When leadership and direction are unclear and the team isn’t exactly on the same page, your business won’t perform. As a leader, you must create a vision for the present and future. It is […]

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Making your Standard Operating Procedures usable

Think about the book of standard operating procedures that no one seems to pay attention to- why isn’t it being utilized? If your systems don’t save, time, energy, or money your team members won’t do it. If you think of the word SYSTEM as a pneumonic device, it would mean Saving Yourself Time Energy and […]

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Growing the profit in your small business

Have you ever wondered why some businesses succeed and others don’t? Over 80% of all small businesses don’t make it past the first five years of operation. And of the survivors, only 20% make it to year ten.  When you do the math, you’ll see that only 4% of small businesses that start today will […]

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Do you know what’s making you money?

Are you taking on too much? Meaning, is your business trying to do much? Often, small businesses try to do more and offer too much to too many people. At the beginning, these small businesses are successful, they have more customers, they make more money and they grow, but during this process they begin to […]

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The Ladder of Customer Loyalty

The Ladder of Customer Loyalty starts on the bottom rung with Suspects.  A suspect is anybody in your target market. You don’t know them, and they may not know you. On the next rung up are prospects.  A Prospect is someone who has taken action (walked in, called, e-mailed, etc.) , and you have their […]

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