Tag Archives: customers

How to lose customers

Having a solid client base is an invaluable source of good publicity and business. In order to keep this customer base, there are a few things you can avoid to ensure you keep your loyal customers. Overly promoting to them they already buy. A sure way to drive away your customers is to offer them, […]

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Identifying your customers- how and why

There is an 80/20 rule that shows itself in several different places throughout your business. The 80/20 rule is actually The Pareto Principle, named after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population, and that 20% of the pea pods in […]

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Developing your niche

Your niche (is it “nitch” or “neash”?) is necessary for growing profits and increasing cash flow so that you can have a successful business. That may seem obvious, but the definition of niche means  ”you have no price competition.”  In many ways this is where you get your marketing right. That’s what developing a niche […]

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5 ways to improve your marketing strategy

If I asked you what you need most in your business, would you say more customers? And is that really true? Yes! Of course all businesses could do with more customers, but to gain them you need an effective marketing plan. But can you create that new marketing plan? All it really takes is some […]

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Growing the profit in your small business

Have you ever wondered why some businesses succeed and others don’t? Over 80% of all small businesses don’t make it past the first five years of operation. And of the survivors, only 20% make it to year ten.  When you do the math, you’ll see that only 4% of small businesses that start today will […]

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Listen to your customers and make it count

It is so easy to get distracted by the everyday activities of running a business.  Does it sometimes seem to you like there is an endless list of things that require your immediate attention?  How many of them are urgent vs. important?  How do you determine which is which? Getting swept up in these tasks […]

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Do you know what’s making you money?

Are you taking on too much? Meaning, is your business trying to do much? Often, small businesses try to do more and offer too much to too many people. At the beginning, these small businesses are successful, they have more customers, they make more money and they grow, but during this process they begin to […]

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Helping your Customers find what’s best

When someone comes into your business asking only about price, it is very likely that they aren’t exactly sure of what they want. They may not know what make or model or size or color simply because they don’t really know the product, so they ask for something they do know, price. They often just […]

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Creating Raving Fans

If you’ve read my previous article on The Ladder of Customer Loyalty, you’ll know that the top rung of your seven types of prospect/customer interactions is your Raving Fans. The most valuable asset to your business is your raving fans. They are so much better than sales representatives because of their credibility. To make this […]

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Top 10 Tips to Building Loyal Customers

The key to customer loyalty is frequent, positive, and unique interaction with your customers. This ensures that when they need your service or product that you are fresh in their mind. Not many people use these personal techniques, so by doing so you immediately stand out from your competitors. The following are ten things you […]

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