Tag Archives: marketing

Managing your results

Mastering the basics of running a business is the first thing I work on with a new client. Managing your money, your time, and the consistency of your product and delivery are the key to running your business. These fundamentals are so important to running your business because you need to know where you are […]

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Developing your niche

Your niche (is it “nitch” or “neash”?) is necessary for growing profits and increasing cash flow so that you can have a successful business. That may seem obvious, but the definition of niche means  ”you have no price competition.”  In many ways this is where you get your marketing right. That’s what developing a niche […]

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5 ways to improve your marketing strategy

If I asked you what you need most in your business, would you say more customers? And is that really true? Yes! Of course all businesses could do with more customers, but to gain them you need an effective marketing plan. But can you create that new marketing plan? All it really takes is some […]

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Marketing Today

How much money are you spending on marketing? How much of that is actually reaching prospective clients? Traditional advertisements are losing their edge in today’s society. Consumers are changing; the “interruption” marketing that we are familiar with just doesn’t reach people like it once did. Before, people sat through commercials and watched the previews at […]

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How Do You Go About Buying Customers?

Ludicrous! Buying customers?! Absolutely absurd!  Begging for customers, pleading potential clients, trying to lead unsuspecting customers in the door… How do you bring new customers into your business? Have you ever just published an ad? On the radio, on TV, in a newspaper or a flyer, hoping that somehow it would magically bring new customers […]

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Top Tips to Improve Your Networking

Many business owners I meet complain that, although they attend networking events, they don’t actually get any business through them and ask if it’s still worth doing, considering there are lots of other things they could be spending their time on instead. Clearly, networking isn’t an appropriate marketing tool for all businesses, but for many […]

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