Tag Archives: Test & measure

Conversion Rate and How to Improve it

Your conversion rate is so important- both in life and business; for example, converting a “potential” customer in to a “buying” customer or converting your boy/girlfriend into a husband/wife. Unfortunately, in business this conversion rate is often overestimated, that is – most business owners truly believe it’s higher than it actually is. The formula to […]

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Business Finances – Love Your Numbers

In business, and in your personal life for that matter, bottom-line is, you must know your numbers. However, don’t let numbers be scary or repel you. Even though the mindset that many of us grew up with was “numbers are no fun”, “numbers are hard”, “dry”, “not creative” … whatever the misconception you created about […]

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